Tuesday ad:tech Parties Smaller
As it turned out, there were quite a few parties Monday night at ad:tech. Most were small affairs or private company company cocktail/dinner parties. iMediaconnection's Masha Gellar and I seemed to be on the same path visiting a party for German ad serving/email marketing company ADTECH who recently opened a U.S. office, a party celebrating the tenth anniversary of Internet marketing and training company Laredo Group and the Adotas ad:tech VIP dinner.
The ADTECH party was held on the 43rd floor of the Hilton hotel and while I don't know much about this company, I can say the representatives from the company were some of the nicest people I've met in the business. The Laredo Group party was held at old school Friar's Club where very old men passed food and reacted appropriately when one person said he didn't want one of those penis in a blanket things. You had to be there.
Industry newsletter Adotas held a lavish, multi-course dinner at Fiamme Osteria that offered up the best food ever consumed at ad:tech. Host Pesach Lattin did a very nice job putting on the event and provided guests the best schwag bag ever given at ad:tech. Wine, food and lots of other good stuff.
In contrast the the early, more conversationally-based parties, innovation ads held a more typical ad:tech party at Corio which offered up ladies vamping for the camera and Karaoke. As soon as eMarketer's Waisum Tam, VML's Ariel Waldman and I heard the word "Karaoke," we knew it was time to leave.
While we didn't make it, here were certainly other parties Tuesday night including x+1 which held a party at the Dream Hotel, Legacy Media which held a VIP blackjack tournament at Scores West and SilverCarrot which held a party at Dirty Disco. If any of you went to those parties, you can tell us about it in comments.