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XBox Pushes Console with Frolicky Foot-Tapping Ad

a52_xbox.jpg

San Francisco Agency McCann-Erickson worked in tandem with a ton of talent, including director Garth Davis of Anonymous Content and editor Angus Wall of Rock Paper Scissors, to release a playful ad for Xbox entitled "Cops and Robbers" - a monicker as whimsical as the spot itself. A52 is responsible for making complex visual effects and physical logistics look like a carefree leap off a building.

It's a fun watch and the clapping beat will probably be stuck in our heads all day. We much prefer it to the esoteric stuff PS3's putting out. - Contributed by Angela Natividad

Written by Angela Natividad    Comments (4)     File: Commercials, Good, Television     Nov- 6-06  

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Comments

Speaking of good XBox commercials, check out this one for Gears of War.

http://www.youtube.com/watch?v=ccWrbGEFgI8

Posted by: Recluse on November 6, 2006 12:47 PM

Speaking of vdo game ads, we've noticed these for the new Wii
Without any salesy texts, these consumer demos hit us like a ton of bricks. :o)

Posted by: M-E on November 6, 2006 03:50 PM

this is a short film right? it completely caught me off
guard at the end. i love it!!!!!!!!!!!!!!

Posted by: the "R" on November 7, 2006 10:23 AM

Dear Madam or Sir,

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Best regards
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Posted by: jim on November 17, 2006 08:51 PM

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