Olive Garden Makes 250 Puke Then Offers Free Chance to Puke

olive_garden_contextual.jpg

That nasty sickness contextual advertising just can seem to shake has reared its ugly head once again. This time, those reading about how 250 people got sick after eating at an Indianapolis Olive Garden restaurant are now encouraged to experience their own sickness first hand compliments of a Free Dinner for Two at the national restaurant chain. Oh yes, Olive Garden wouldn't think of making you pay to get sick at one of their restaurants. They want you to get sick for free. How thoughtful.

by Steve Hall    Dec-15-06    
Topic: Bad, Online, Strange



Go-Ped Says Cars Are Monstrous, Get a Scooter

goped_beartrap.jpg

This stunt aims to promote the product Go-Ped by showing drivers they ought to opt for more enviro-friendly vehicles. Yes, with a beartrap that says KILL THE BEAST in the middle.

We thought for a minute about ranting over campaigns that hawk their wares by making people feel shitty, inadequate or irresponsible, and then we realized that plenty of advertising does that, and we can't very well trash all advertising. Oh well. More Go-Ped stunts here. - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Campaigns, Outdoor



Vintage Throwback: Marlboro Tries Baby Desperados

marlboro_mini.jpg

Sometimes you need to go vintage to remember how far we have (or haven't) come. Before cowboys, Marlboro marketed with that other lovable doe-eyed mom-melter: kids. The text just kills us.

We only wish we could have invited our moms to light up pre-punishment without getting thrown into next year. See the complete ad here. - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Good, Newspaper, Racy, Trends and Culture



FCCFU Says Bend Over, We're Not Using Lube

fccfu.jpg

We dig this video released by FCCFU.com which, to the tune of "My Country 'Tis of Thee," slaps the FCC in the wrist for being such tight-asses about what's available on mainstream media.

It flirts with tastelessness but gets the point across in a way that made us grin and not roll our eyes. Good stuff. - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Good, Policy, Social, Video



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

JWT Spreads Teer...Uh Cheer Around the World

teer.jpg

It looks like the entire creative department over at JWT inhaled some sort of new drug before they went to work on the agency' holiday card. Five videos follow a teer (tear) around and...well...we have absolutely no idea. All you JWTers care to enlighten our limited minds on your goal with this little wet guy?

Oh wait. Oh wait. It's coming to us now. A tear is made of water and water "moves" around the world in the form of rain, snow, sleet, etc. Apparently, that ties to the campaign's "May the Holiday's Move You" tagline. Do we have it, JWT? Huh? Huh?

by Steve Hall    Dec-15-06    
Topic: Agencies, Online



Skin Ads Dumb Down Stateside

vaseline_skin.jpg

Vaseline releases a couple of ads lauding the magic of skin. There are a couple of versions; one esoteric and mystical, the other slightly more fast-paced with a beat made of babble. We'll let you guess which is which.

How or why is it that the USA versions of ads always seem crasser and dumber than UK ones or ads for Europe in general? - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Campaigns, Online, Television, Video



Ad Age Readers Commend Roehm Firing. Adrants Readers Not So Much

roehm120506thm_small.jpg

Hey, wait a minute Ad Age. We did our survey first and it was a split decision. Oh wait. You have all those old, conservative readers and we have all the cool new kids. Now we get why the survey results differed. It seems Adrants readers enjoy working with Julie Roehm-ish drama more than Advertising Age readers. Eighty one percent of Advertising Age readers feel Wal-mart made the right move in firing Julie Roehm. What's that they say about research? Oh wait, we don't want to nullify out own survey results now do we?

by Steve Hall    Dec-15-06    
Topic: Agencies, Brands, Research



Zvue Peddles Handheld with Foot in Mouth - Er, Feet for Hands

boot_hands.jpg

For Zvue, makers of handheld whatever-the-fucks, indy SF-based agency BuderEngel and Friends throw together a hopeful viral called Feet for Hands. They warned us first that there wasn't much cash in the deal but no amount of money can compensate us for the embarrassment we suffered having to sit through this story of a man with boots for hands dancing to "Look Out Weekend."

Of course the agency says it's doing well so what do we know? - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Online, Video, Worst



Once Again, Contextual Advertising Gets Dumb

jewelery_contextual_cropped.jpg

In case the U.K. serial killer who strips prostitutes of their clothing but leaves their jewelery behind was ever in need of some jewelery, John Christian Jewelers is right there to help. In fact, they're right there in the middle of a Guardian article about the murders so if he's reading his own press, John Christian Jewelers has made a great ad placement. Oh wait. They didn't have anything to do with it. It's just a bunch of pre-programed, contextually-motivated ad servers which are incapable of rendering any semblance of common sense. Click here to see the full story with the ad

by Steve Hall    Dec-15-06    
Topic: Bad, Online, Tools



MTV Sydney Slam Tags Side of Building For Christmas

mtv_sydney_christmas.jpg

In Sydney, to celebrate Christmas, MTV got a crowd of restless people to litter...oh wait...tag the side of a building with 2,000 magnetic LED lights. They turned the whole thing into a video as only MTV can. Looks like it was fun. Not sure though. Though we do wonder what is was like for the people, if any, living in the building to be pelted by 2,000 magnets.

by Steve Hall    Dec-15-06    
Topic: Guerilla, Video



More Dog-Oriented Holiday Fare

t3dog.jpg

Agency T3 wishes us a "happy doggone New Year" on pup-friendly holiday cards with corny wordplay along the lines of "click here for more, dawg." Upon selecting a dog you see a little video and are invited, among other things, to see its balls.

All in all the cards are all right, no more pointless than dog judo or dogs licking their balls to holiday music. You know, people get really fucking weird about dogs around this time of year. No, they don't even get weird; they get creepy. What's that about? - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Online



Samurai Kittens People Invite You To Look In Santa's Pants

santas_pants.jpg

COG1 takes a pause from bloodying kittens to deliver What's in Santa's Pants, a confusing, slow-loading site for Fuse TV. Guess what's in the pants of a pervy Santa perched between a contentious elf and a Russian ... hooker? Muse? Cookie-baker? We don't know why she's there aside from making eye candy and strained comic relief. - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Cable, Games, Online









Featured FREE Resource: