Agency Holiday Card Meets Second Life
Pop quiz. What do you get when you combine an advertising agency Christmas card with the Second Life fad? An agency Christmas card video set in Second Life, of course. Leo Burnett Detroit, one of the early agency entries into the virtual world has forgone the typical, boring, so yesterday, "real world" holiday card and, instead, given us an avatar-filled, winter-themed, Second Life hip hop jam. Hmm. Different. Nicely produced (by Millions of Us). Though it doesn't look like the Second Life we know. No lag. No half-built sims. No clunky interface. Just a lot of happy, dancing agency avatars. What's not to like?
Comments
I give it a **½ our of ****. Too much of an ad; not enough of a holiday card.
Agree or disagree, check out my Agency Holiday Cards Report Card at http://agencyholiday.blogspot.com.
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