Ariel is as Flawless as its Billboards

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Shedwa points us to creative use of an old medium. Buenos Aires detergent company Ariel set a billboard low on a roadside and attached an inkspot to a pole nearby so it actually appears to leave the shirt as drivers pass. The copy at bottom says "Comes out this fast."

We're hard-pressed to find flaw in such cleverness. Creativity doesn't always have to be all blinged-out. - Contributed by Angela Natividad

by Angela Natividad    Dec- 1-06   Click to Comment   
Topic: Good, Outdoor   

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Comments

I general I am one that can't stand most billboards. This billboard is very good. Simple to the point and easy to grasp the message.

Posted by: roy on December 2, 2006 8:18 AM







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