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Big Ad Dollars Should be Spent Cyber Monday, Not Black Friday

cyber_monday_112805_lg.jpg

Today, Bluelithium tells us, "BlueLithium Labs released a new report analyzing online shopping data from Black Friday and Cyber Monday. This report contradicts the many recent claims that online shopping trends are no different on Cyber Monday than any other day, in fact, this data shows 30 percent higher conversion rates than normal.

The impact of this data on the actual effectiveness of online advertising on both days is significant. Many retailers would be tempted to bump up their online advertising efforts for both Friday and Monday, which are both known to be high shopping days, but this report suggests that they may do better to pull back on Friday and focus their efforts and ad dollars on Monday."

There you have it. Act accordingly next year.

Written by Steve Hall    Comments (0)     File: Research     Dec- 7-06  

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