First Flavor Makes Marketing a Matter of Taste
Inspired by the enduring Willy Wonka, First Flavor builds on film strip technology to create little taste samplers for food and beverage products for use in media kits, promos and soda machines.
The description of apple cinnamon oatmeal strips didn't bring the Wonka wallpaper scene to mind, which is what founder Adnan (himself somewhat Wonka-esque, though we can't quite say how or why) credits as his inspiration. Instead we recalled the three-course-meal gum, where Violet describes the flavors in vivid detail and then expands into a blueberry.
We don't think First Flavor does that but it's still pretty neat. The newscaster in the ABC video got to try some and not only was she impressed; she couldn't stop talking about the dieting possibilities of a zero-calorie taste explosion.
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Awesome!
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