HSBC Makes Good with Ambiguous Tat Ad
This HSBC ad out of Singapore demonstrates what may be a successful attempt to re-brand a stodgy, almost rotary old player into something more contemporary. An interesting choice, though it begs the question which, between "traditional" and "trendy," is actually the positive and the negative. Smart not to paint either option in a bad light. A hat tip to the old boys - at least they know a message is only as good as its interpretation.