Lego Makes Belittles World Disasters

While many might look at these ads(1, 2, 3), which have been out for a while we believe, and call them a horrific glorification of unfortunate word events. Other might say, "Hey, shit happens. Get over it. It's just an ad campaign." Of note, these ads were created in China by Saatchi & Saatchi according to Ads of the World and their world view is quite different than ours. Though, the fact they are Chinese ads written in English always causes one to wonder whether they are actually real or leaked fakes. If someone at Saatchi wants to confirm or deny their existence, we're all ears. If they are real, we think they step over the line just a wee bit.