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Once Again, Contextual Advertising Gets Dumb

jewelery_contextual_cropped.jpg

In case the U.K. serial killer who strips prostitutes of their clothing but leaves their jewelery behind was ever in need of some jewelery, John Christian Jewelers is right there to help. In fact, they're right there in the middle of a Guardian article about the murders so if he's reading his own press, John Christian Jewelers has made a great ad placement. Oh wait. They didn't have anything to do with it. It's just a bunch of pre-programed, contextually-motivated ad servers which are incapable of rendering any semblance of common sense. Click here to see the full story with the ad

Written by Steve Hall    Comments (0)     File: Bad, Online, Tools     Dec-15-06  

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