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Scooter Challenge Enables Driver's-Eye Snapshot of Ads-in-theMake

scooter_challenge.jpg

RBLM's holiday card not only greeted us personally but also cleverly showcased their new creative effectiveness tool: the Scooter Challenge.

Find out how your work holds up streetside by uploading your own ads, then getting a view of how it looks from a scooter's perspective. RBLM admonishes detail-happy ad-heads to keep it simple. We agree, we like the idea and we dig how they got it out to us. Boy are those guys smart.

Written by Angela Natividad    Comments (6)     File: Agencies, Good, Outdoor, Tools     Dec-22-06  
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