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Travel Agency Campaign Transforms Daydreams Into Reality

CSC_Dreams_Cruise.jpg

We like the way this Grey-created campaign for travel agency Cruise Ship Centers integrates with everyday life and plays into the daydreams we all have about that perfect vacation we'd rather be on than the boring meeting we're sitting in or the monotonous work we're in the middle of. Each image in the campaign from the cruise ship-like iron to the leaning tower of Pisa-looking stack of cocktail glasses to the Alaskan iceberg-looking ice cream cone to the Caribbean island-looking coffee spill masterfully enables the dream. The ads are simple with minimal copy and they do their job beautifully. See all four ads here.

Written by Steve Hall    Comments (4)     File: Best, Campaigns, Magazine     Dec-11-06  

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Comments

Very nice. Totally different from the typical cruise ship advertising. I love the iron one.

Posted by: copy guy on December 11, 2006 03:09 PM

Crystal Cruises did that exact Iron execution very recently.

Posted by: ad poser on December 11, 2006 05:52 PM

http://www.luerzersarchive.us/workinarchive.asp?person=41303

Posted by: mel on December 11, 2006 07:11 PM

I'll be sad if ad poser is correct b/c i was just about to post how much i like this campaign.

Posted by: bloggadocio on December 12, 2006 05:35 PM

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