XM Goes Yule with Post-Mod Holiday Cards

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With the help of Lowe New York, XM Radio puts together a holiday card generator that's snazzier than your average. Shucking the white snow and holiday colours that one both expects and dismisses in holiday card campaigns, cards remain a sparing white-on-black with yellow flourishes. The nav is also stark and sparing.

We thought it was a neat concept - a few equal-opportunity greetings, a streamlined appearance, clever music, twitchy animals. We doff our caps to XM and Lowe for turning a stock campaign into something engaging without embarrassing themselves or indulging in overkill. That's surprisingly hard to do.

by Angela Natividad    Dec-18-06   Click to Comment   
Topic: Good, Online   

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