Instead of harping a self-righteous "smoking kills" or "quitting can improve your quality of life" message with some skipping in the flowers imagery, NicodermCQ takes a different tack: it hawks its nicotine patch as an age lifter and clarifier.
Clever. We all know what the detriments associated with smoking are; the only problem is that tools for quitting just aren't as cute as the sultry puff-puff. Considering some women already use a patch for birth control, looking upon a nicotine patch as a beauty tool may be just what the doctor ordered.
Considering how often we've moodily blasted them, it's humbling to announce Candystand has put out a game so appealing we've lost half our morning. And you're about to lose the rest of your afternoon. Welcome to their Wrigley's rendition of Ping Pong.
There's also a game called Around the World that's not nearly as much fun but merits checking out because we know how badly you need something to do after lunch.
It's a camera. It's a movie player. A bottle opener. An electric razor. A mousetrap. Lip gloss. A condiment dispenser. A cheese grater. A treadmill. A children's thermometer. A portable shower. Sideburns. And a condom. Know what it is yet? It's an iPhone spoof courtesy of Conan O'brien. Yes, the much-rumored, yet, if ever, to be released Apple iPhone is the star of this send up of all gadgetry that rules our lives today.
Shedwa points out there's a green 50-ft idol floating around the Hudson River this morning. Much evolved from the days of the golden calf, idolators these days favour the Lady Liberty-styled M&M.
Come full circle in your worship at Become an M&M, where you can create an M&M avatar with vestiges of you. To really get in the mood, we recommend shoving a few of the peanut butter persuasion into your mouth before zipping off with that mouse.
MIT Advertising Lab writes "Can't believe I beat Adrants to a post with a semi-naked woman peddling a product, but here it is." Unfortunately, we are both six months late featuring the bikini-clad Carmen Elektra whose bulging breasts far exceed the capabilities of her cherry designed top while she poses with a bottle of Coke. What does this have to do with advertising? Absolutely nothing other than to combat the dearth of featured flesh here on Adrants. Drool more here. Letters of complaint can be addressed to firstname.lastname@example.org.
We've never been huge fans but Mr. Peanut gets just due for being a longtime symbol of good clean fun in a mixed nuts can. That's why we're sad to be the ones to tell you how easily the 'Nut's integrity can be compromised.
Word on the street is Kraft had Draft FCB run an online vote to freshen up the Mr. Peanut look. Small changes: pocket watch, yea or nay? Cuff links, too Chippendale? But apparently Kraft had a panic attack and made everyone in the Company and at Draft stuff the ballot to ensure Mr. Peanut remains the same stodgy, phallic eyepiece-porting womper he's always been.
If only for the FAQ section, you should check out this HP Digital Entertainment site - created by Source - promoting the company's televisions. yes, we had no idea the company made TVs either. The section is of the usual click and chat variety but the fun picks up in th FAQ section, the area most sites simply serve up dry answers to dry questions that aren't the ones you were interested in anyway. Here, HP has fun. Or as much fun as a conservative company like HP can have without taking its clothes off. The section serves up the answers game show style and the talent selection Source made was a very good one for this effort.
This Blistex ad features quirky animation and short, satisfying sound effects. More importantly, it presents the perfect excuse to showcase the spankin' new website for Toronto-based Head Gear Animation, featuring a fresh series of weird bite-sized cartoon campaigns with every reload.
Think Sick Animation but tamer, though after close consideration both serve nearly the same purpose as Head Gear pushes products and services and, these days, so does the once too-cool Sick Animation. Ah well. We all have to sell out to cash in.
Adrants reader Marsha suspects marketing dollars behind this new life for sale on Ebay, where flaxen-haired Nicael is selling his identity to the highest bidder. We don't, but we suspect they'll find their way to him soon enough.
The new life includes inheritance of love interests, friends, belongings and nemeses (two). It also includes extensive training for skills (including fire twirling), appearance, and stories from his past, as well as tech support once training's through.
Can you imagine tech support for your own life? "Just ignore the hairy douche who comes to the door periodically. He claims to want the rent but he's not a landlord. And the girl at the cafe? You've been working on nailing her for weeks. Please do in the next two in a half weeks."
30% of profits from the sale go to ARAFMI. You can check out the requisite Myspace here.
If we could sell our lives for every morning we woke up feeling less-than-snarky, and receive upwards of $30,000 for it, we'd probably be ... well, we don't know, because we wouldn't be us. Like Nicael we'd probably just choose somewhere to brood.
Apparently, the streets of Milwaukee are vry dirty in Winter and a recent bank transit campiagn has taken advantage of that fact. For North Bank, Stir created several bus boards that appear dirty and have messages scrawled on the boards similar to scrawling a message on the back of a dirty car or a foggy window. The messages are responses to the boards' headlines that reflect what people might say after reading the headline. Our fav is "We don't hide fees" followed by "Does that cost extra?" See them all here.
Now this is odd. A GoDaddy spot without Candice Michelle or Danica Patrick or fake big breasts has been "banned" by CBS as a possible Super Bowl commercial for the master of domains. The spot, called I Own You, has two guys in office cubicles with one demonstrating the ease of GoDaddy domain registration by taking all the domains his cube mate might want. Things get humorous when the subject turns to the second guys mother. Don't miss the witty (more witty with another "s") last name of the second guy too. We like the effort but can understand why a network might have a problem with his.
According to GoDaddy, which will buy three spots in the game, one will feature either or both Candice Michelle and new GoDaddy girl Danica Patrick. As long as the network approves it that is. We're thinking the non-Candice/Danica spots might actually turn out to be the better ones.
- CBS still has 25 percent of its Super Bolw inventory to sell. Hmm. Couuld that be that they just can't stop increasing the amount of inventory they'd like to sell?
- Dropping facts such as 11 hours, 221 advertisers, 1,400 spots and $1.72 billion spent, eMarketer has organized some hard facts and figures about the past 20 years of Super Bowl advertising.
- AdFreak highlights the very intriguing waterfall technology Jeep uses for its booths when it travels to automotive trade shows. Cool stuff.
It seems no one wants to see the Kristen Bell Pulse movie so the studio continues to pump out ever more odd promotional websites. Sent to us by Proximity Spain and created by, according to the Policy section, production house DeAPlaneta, a site called I Want to See A Ghost (customized Adrants version here) resembles a blog with the first post urging readers to view a video. After viewing the video, the site is taken over with Flashtastic drama incorporating your name (if it was forwarded to you by someone). The site follows an earlier effort that "attacked" a person's computer with hundreds of IM windows.
It's fairly freaky and an impressive use of Flash to turn the site into something other than what it's supposed to be. After the Flashtastic drama subsides, the site then goes black, serves up more "shocking" imagery then reveals it's a promotion for Pulse which opens in Spain February 2. It's a nice effort. Even if the movie garnered poor reviews.