Geico Opens Up the Caveman's Crib

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Geico's getting all sorts of mileage out of its rising star, the caveman. He gained fame in the insurance company's television commercials and now Geico is letting us into his home crib-style with Caveman's Crib. Once inside, you can take a virtual tour of the Caveman's apartment as he gets ready for a party he is hosting. The level of detail and the places you can go once inside the apartment is impressive

You've gotta love the answering machine in the kitchen. One of the messages is from Jerry Shannon (from Geico, we assume) in response to complaints the Caveman lodged when he saw himself in a Geico ad as he rode the conveyor in one of the television commercials. Very cool how this is all tied together as an integrated story. Zev Kanter sent is the link and tells us he worked on the creation of this in-house job.

by Steve Hall    Jan-30-07    
Topic: Good, Online



Axe Turns Woman's Super Bowl Date Auction Into Promotion

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The LAist, now written by the legendary Tony Pierce, tells the story of a Brentwood, Callifornia woman, Sarah, who created an eBay auction to sell herself to the highest Super Bowl ticket holding bidder. The winner would take Sarah, a Chicago Bears fan, to the game and Sarah would be the perfect date for the day. Well, eBay doesn't like people auctioning themselves off so they closed the bid but Axe heard of it and turned it into a promotion.

The company that prides itself in functioning as a woman magnet for men gave Sarah four end zone tickets to the Super Bowl. She's bringing two of her female friends and the fourth ticket is being given away to the man (or woman, we guess) who crafts the most convincing email and sends it to hotsuperbowldate@hotmail.com. Way to latch on, Axe!

by Steve Hall    Jan-30-07    
Topic: Good, Online, Promotions, Social, Super Bowl 2007



Hottie-Covered Bed Linens the Next Best Thing

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While we're not going to get all descriptive about what guys do alone in bed, we are going to marvel at how wonderful it might be to have bed linens like the ones here created by Duval Guillaume Antwerp for their client Che Magazine. On those lonely nights when you just can't get the real thing, a nice, soft set of sheets and pillows emblazoned with your dream hottie just might help you fall asleep more easily. And yes, we hope that's all you'll be doing with the sheets.

by Steve Hall    Jan-30-07    
Topic: Good, Magazine, Specialty



Maxim Parties, Voiceover Ruins, Deutsch Wins

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- Maxim Magazine is doing it usual annual Super Bowl extravaganza. This year, the magazine has dubbed Miami's South Beach Hotel De Maxim and all kinds of European-style luxury will be in the house with sponsors including Cadillac, Absolut, Coors Light, Samsung, Under Armour, GoDaddy and others.

- Brent likes this Georgia Lottery ad and its Asian concept but thinks the voiceover ruins it. We tend to agree.

- Deutsch is celebrating today as GM announced the shifting of its account from Goodby, Silverstein & Partners without review.

by Steve Hall    Jan-30-07    
Topic: Commercials, Magazine, Promotions



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Saatchi's Bob Isherwood to Recieve Clio's Lifetime Achievement Award

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Saatchi & Saatchi Worldwide Creative Director Bob Isherwood has been selected as the Clio Awards 2007 Lifetime Achievement Award recipient and will be honored at this year's 48th annual Clio Festival held May 9-12 in South Beach, Miami. The award will be presented May 10 and is the seventh award of its kind presented by Clio. Check out event details here.

by Steve Hall    Jan-30-07    
Topic: Industry Events



Booble Gets Bobbled By CBS

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Adult search site Booble.com has, apparently, been trying to get CBS to accept one of its commercials for airing during the Super Bowl. While details are slim, one can assume CBS isn't too keen on having an ad in the game that gushes tantalizingly about Booble's boob finding capabilities. The commercial in question is said to be tamer than GoDaddy's early entry into Super Bowl fame but CBS isn't budging. Of course, some surmise it's just a PR ploy anyway. Who knows. Who really cares anyway? Next

by Steve Hall    Jan-30-07    
Topic: Super Bowl 2007



No Super Bowl For P&G, Vista Attacks, Maytag Man Found

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- P&G and Unilever has decided to sit out this year's Super Bowl advertising extravaganza and will, instead, allocate dollars to other efforts they feel will provide a better ROI.

- Rather than believing its new operating system is good enough to seel itself, Microsoft is serving up a $500 million worldwide waterfall of advertising.

- A "viral" print ad? Yawn. Snooze. Huh? WTF?

- George is right. The five finalists in the Doritos Crash the Super Bowl are quite good. Our money is one Duct Tape of Mouse Trap.

- George also thinks he has the perfect replacement for the Maytag Man. He thinks it's Elmo Blatch (real name: Bill Bolanfder), the guy who killed the Tim Robbin's character's wife.

more »

by Steve Hall    Jan-30-07    
Topic: Brands, Campaigns, Commercials, Research, Super Bowl 2007, Television



Treehugger Says Green's in Your Face

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Berlin-based Mairie Beautyman over at Treehugger says the movement to get society more enviro-conscious made some serious inroads this 2006. That's good news. And to illustrate the point there's some pretty yummy imagery:

"Let's play with metaphors and say Green in 2006 was a strapping football player, a quarterback with a helluva arm. This guy got right up in your face, and breathing down your neck, he told you, "I'm not going anywhere." Then, suited up in threads including post- consumer plastic, shod with vegan cleats, he threw his fair-trade-certified recycled pigskin right out of town."

Imaginative. But what's with all this talk? Somebody needs to send a creative team over there so they can do more than just pipe dream these delectable (and yeah, probably also recyclable) scenarios.

by Angela Natividad    Jan-30-07    
Topic: Online, Opinion



Rembrandt Releases Upcoming Kissing Ad on Youtube

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This past Sunday during Desperate Housewives Rembrandt Oral Care aired a commercial for its long-running and very pretty Brilliant Mouth campaign. It's available on YouTube so you can check it out here.

The use of romance to hawk hygiene isn't new; Listerine has been doing it as far back as the '50's, admonishing conscientious teenage boys to check their breath twice before that big date. And don't even get us started on Lysol, which used to be a douche (the feminine kind, not this kind).

So this is a contemporary take on a very old idea. The imagery is better than in the '50's though, and we like that Rembrandt takes a grown-up approach instead of trying to compete with all those overgrown Crest Kids. We are way over sparkly gum-flavoured toothpaste.

by Angela Natividad    Jan-30-07    
Topic: Campaigns, Online, Television



Adidas Tracks White Stripes on French Monuments

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To celebrate the opening of its performance store last fall, Adidas released an ad with its three telltale stripes running up the Arc de Triomphe. As a general rule we like the fusion of contemporary culture with traditional icons. So the ad is interesting in that way but there's not really much else going for it.

Unless you consider contentious social sentiment. The French, who just last month tweaked out over the rampant commercialization of the Champs, must not be too stoked about it.

by Angela Natividad    Jan-30-07    
Topic: Good, Magazine



Auntie Anne's Pretzels Dips Into Web 2.0

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For Valentine's Day Auntie Anne's unleashes a slew of websites into the ether, kind of like Office Max did last December. Each features some weird animation, a video or an invitation to expound on love's meaning. Plus each e-card has a coupon for a free pretzel.

We can think of few things we want more on Feb 14 than supple golden curves so we can hardly complain. And we know people under a budget will probably appreciate the free pretzel provision. The sites for the campaign are:

www.aLoveYouCanCountOn.com
www.FunkyValentine.com
www.CupidsDiet.com
www.LoveIsForTheDogs.com
www.ItWasWorthIt.com
www.aPairOfMonkeys.com
http://www.whatisloveanyway.com/
http://www.shessotwisted.com/
http://www.threedownfouracross.com/

by Angela Natividad    Jan-30-07    
Topic: Campaigns, Online







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