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Ad Generator Mashes and Rips Slogans, Images with Coherent Results

ricochet_purely.jpg

For her MFA thesis in Design/Tech at Parsons, Alexis Lloyd brings us the ad generator.

The ad generator mixes corporate slogans around and pairs the new phrases with related Flickr images. The results come out clean and surprisingly provocative most of the time.

The object is to show how ad language reflects cultural values and desires, and simultaneously demonstrate how meaningless it can be as the message is generally unrelated to the product being sold.

We've seen similar mix-and-match ad generators but this one is impressively seamless. We dig the idea of scavenging to create a new whole because that's how we often create new stories or render old values coherent again. Good job Madame Lloyd.

Written by Angela Natividad    Comments (0)     File: Good, Online     Jan-23-07  

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