Animal Clinic Gets Witty With Sex-Laced Genital Cutting Campaign
If sex sells for humans, why can't it sell for animals as well? Well, it does, (sort of, considering it's the humans who are the ultimate buyers here for their pets) for the Kentucky Humane Society which launched a campaign to promote a new spaying and neutering clinic. The billboards and bus shelter posters, created by Creative Alliance, feature humorous copy such as "You're going to cut off my what?", "Safe Sex? That just means she's been declawed", "Because I simply refuse to wear a condom" and "Cause humping your leg doesn't do it for me anymore." You can view all the creative here.
For sure, it's not your standard cute-cuddly approach but why should us greedy humans limit our sex-sells talent to half-naked, thong-clad women? Why not let the animal hotties have some fun too? Predictably, some have complained about the campaign's approach. Family Foundation of Kentucky Communications Director Martin Cothran offered up this witty response to a Louisville Courier-Journal inquiry about the campaign: "Obviously some of these ads are not appropriate for a general audience, and besides, most pets would not find this a laughing matter."