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Asics Makes Giant Shoe Out of Toys to Rep Roots

onitsuka.jpg

To celebrate its quirky Japanese roots Asics presents its Fabre74 Onitsuka model in the style of ad-idolatry: with a 1.5-meter sculpture of an Onitsuka Tiger sneaker made of warring elements of Japanese culture. This is part of Onitsuka's Made of Japan effort, which seeks to challenge ideas about the Japanese pop-world with, uh ... a hodgepodge of its icons.

The giant shoe is a collabo between StrawberryFrog, LA-based artist Gary Baseman, and Dutch photographer Marcel Christ, all of whom are about as Japanese as the little Russian toy who gets excluded from the fun and games at the end of the promo video. The sculpture will appear in print, online and at venues in London, Paris, Berlin, Barcelona and Zurich.

Not to sound silly (as if we ever do) but we continue to harbor quiet fears about our toys coming to life and tormenting us.

Written by Angela Natividad    Comments (8)     File: Campaigns, Good, Online, Outdoor     Jan-26-07  

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Comments

I'm sorry, but if the idea is about Japanese culture and the line is emphasized by 'Made of Japan', then why would they comission Gary Baseman to incorporate his characters and art into this piece? Would it not make more sense to hire a Japanese artist to do this instead? Good looking piece though.

Posted by: Carson Ting on January 27, 2007 12:04 PM

I'm sorry, but if the idea is about Japanese culture and the line is emphasized by 'Made of Japan', then why would they comission Gary Baseman to incorporate his characters and art into this piece? Would it not make more sense to hire a Japanese artist to do this instead? Good looking piece though.

Posted by: Carson Ting on January 27, 2007 12:05 PM

I'm sorry, but if the idea is about Japanese culture and the line is emphasized by 'Made of Japan', then why would they comission Gary Baseman to incorporate his characters and art into this piece? Would it not make more sense to hire a Japanese artist to do this instead? Good looking piece though.

Posted by: Carson Ting on January 27, 2007 12:07 PM

I'm sorry, but if the idea is about Japanese culture and the line is emphasized by 'Made of Japan', then why would they comission Gary Baseman to incorporate his characters and art into this piece? Would it not make more sense to hire a Japanese artist to do this instead? Good looking piece though.

Posted by: Carson Ting on January 27, 2007 12:07 PM

I'm sorry, but if the idea is about Japanese culture and the line is emphasized by 'Made of Japan', then why would they comission Gary Baseman to incorporate his characters and art into this piece? Would it not make more sense to hire a Japanese artist to do this instead? Good looking piece though.

Posted by: Carson Ting on January 27, 2007 12:07 PM

I'm sorry, but if the idea is about Japanese culture and the line is emphasized by 'Made of Japan', then why would they comission Gary Baseman to incorporate his characters and art into this piece? Would it not make more sense to hire a Japanese artist to do this instead? Good looking piece though.

Posted by: Carson Ting on January 27, 2007 12:07 PM

I'm sorry, but if the idea is about Japanese culture and the line is emphasized by 'Made of Japan', then why would they comission Gary Baseman to incorporate his characters and art into this piece? Would it not make more sense to hire a Japanese artist to do this instead? Good looking piece though.

Posted by: Carson Ting on January 27, 2007 12:20 PM

Well, a critical component of Japanese pop culture is doing things that make no sense with no clear explanation.

Posted by: Angela Natividad on January 27, 2007 04:17 PM

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