Axe Turns Woman's Super Bowl Date Auction Into Promotion

sarah_spain_1.jpg

The LAist, now written by the legendary Tony Pierce, tells the story of a Brentwood, Callifornia woman, Sarah, who created an eBay auction to sell herself to the highest Super Bowl ticket holding bidder. The winner would take Sarah, a Chicago Bears fan, to the game and Sarah would be the perfect date for the day. Well, eBay doesn't like people auctioning themselves off so they closed the bid but Axe heard of it and turned it into a promotion.

The company that prides itself in functioning as a woman magnet for men gave Sarah four end zone tickets to the Super Bowl. She's bringing two of her female friends and the fourth ticket is being given away to the man (or woman, we guess) who crafts the most convincing email and sends it to hotsuperbowldate@hotmail.com. Way to latch on, Axe!

Written by Steve Hall    Comments (10)     File: Good, Online, Promotions, Social, Super Bowl 2007     Jan-30-07  
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Comments

Hey Steve...
This is funny, when you click on the link and go to her MySpace, there are hundreds of photos, and in everyone she's drinking. This lady is, as we say in England, a "Piss Artist Exraordinaire!" But maybe that's fucking AXE she's drinking. This is worthy of a major post on AdScam... Stand by for all the sordid details.
Cheers/George

Posted by: George Parker on January 30, 2007 03:30 PM

Axe made a good move here! What is attending a SuperBowl all about if not drinking beer and cheering your team?

Sarah, btw, on her myspace page, specifies a photo must be attached to the email entry---she is only interested in 20-something men!

Posted by: arthur on January 30, 2007 04:13 PM

George,

Good thing "with Leather" is already all over it...

http://www.withleather.com/post.phtml?pk=1992

in conjunction with Kissing Suzy Kolber:


http://www.blogger.com/comment.g?blogID=30356100&postID=116997131972551163&isPopup=true

Cheers,

Dan

Posted by: Dan on January 30, 2007 04:48 PM

George,

Good thing "with Leather" is already all over it...

http://www.withleather.com/post.phtml?pk=1992

in conjunction with Kissing Suzy Kolber:


http://www.blogger.com/comment.g?blogID=30356100&postID=116997131972551163&isPopup=true

Cheers,

Dan

Posted by: Dan on January 30, 2007 04:53 PM

Hey Dan...
I'm on it... As I said to Steve... This has almost as many legs as Julie... Maybe the "Spain Stopwatch" would work... Nahhh, Julie will be around for a while... Msss Spain will quickly vanish without a trace. Great links by the way, leading to great quotes... Just posted on it on AdScam. Check it out.
Cheers/George

Posted by: George Parker on January 30, 2007 06:17 PM

Sarah's cute, for a big-boned girl.

Posted by: Me on February 1, 2007 06:04 PM

Me...
Those are bones??? I'll bet they'd make great soup... Slurp... Slurp!!!
Cheers/George

Posted by: George Parker on February 1, 2007 06:12 PM

I think she could've used her position with Axe more wisely, and to try to get something more out of it (offer free advertising for some "dinero")

Posted by: online auction on February 7, 2007 11:37 PM

this is really funny; I like the totally innocent ones like this one.

Posted by: online auction on February 7, 2007 11:41 PM

Three phrases should be among the most common in our daily usage. They are: Thank you, I am grateful and I appreciate.

Posted by: penis enlargement on April 2, 2007 04:54 AM

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