Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 12

Blogs Launch, Online Ad Spend Up, Toy Explains, Brands Clueless

sexpresso.jpg

- Former Gawker Founding Editor Elizabeth Spiers, now founder of Dead Horse Media plans to launch several new blogs. One will cover organic living.

- Online ad spending is predicted to increase 18 percent in 2007 while media spend in other media decline.

- If you want the background behind those 20 websites Toy, New York created for OfficeMax, here's the video that recaps the project.

- Apparently, consumers aren't the only ones having trouble understanding a brand's positioning. In a recent Louws Management Corporation study, it was found just 1/4 could clearly articulate their company's brand positioning. Oops.

- Incumbent Riney is out of the Sprint Nextel pitch. Goodby, O&M and Y&R remain.

- Boobs and bikinis are now hawking coffee at coffee shops.

Written by Steve Hall    Comments (0)     File: Online, Publishing, Research, Weblogs     Jan-31-07  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 83

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 83

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 88

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 88

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 110

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 110

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 277

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 277

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 278

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/blogs-launch-online-ad-spend-up-toy-expla.php on line 278