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BMW Encourages Anticipation for Magic Do-All Something-or-Other

bmw_widget.jpg
Web Strategiest points our noses toward something a-brewing in Germany. We're not really sure what this thing is as the teaser seeks not to explain but to bewilder and confuse, but with our powerful deductive logic skills we conclude it's some shape-shifting magic widget that will equip Ultimate Driving Machines with Bluetooth, MP3 players, GPS and possibly the ability to sprout wings, fly and slay enemies with lasers from 100 meters or more.

The promo is appropriately called Anticipation On Approach and the slick German masterminds hope to keep us guessing until mid-January. Although we think we'll give our brains a rest and stop thinking about it right now. We're fairly sure that in a year or two whatever fascinating doodad they plan to bless us with will be stock in every new vehicle that slides off the conveyor belt.

Written by Angela Natividad    Comments (2)     File: Campaigns, Online     Jan- 3-07  

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Comments

Hopefully it will look better than those Pontiacs...oops. I meant the most recent iteration of the 3 and 5 series.

Posted by: DofAM on January 3, 2007 03:22 PM

So, do you guys know what it is by now?

Posted by: BigBro on March 8, 2007 10:20 AM

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