Cargill Brings Ice Cream Truck Feed to Polish Barnyard Animals

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We dig this approach that Cargill took to illustrate how they create solutions for farmers. The spot is subtle, soothing and just a pinch witty: if we were barnyard animals an ice cream truck feed would get us pretty stoked too. Then again, the combination of music and food is unbeatable.

Apparently Cargill actually did travel a Polish town with a singing truck to hawk barnyard feed. That's not a job we'd want, but we salute the effort.

Direction credited to Raymond Bark of Gartner.

by Angela Natividad    Jan-16-07   Click to Comment   
Topic: Good, Online, Outdoor, Packaging   

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Comments



Comments

There's a "gotta have more cowbell" joke here somewhere but it just isn't coming to me. I do like that ad. And I wouldn't mind the song as a ringtone (though others around me might mind it very much).

Posted by: closethipster [TypeKey Profile Page] on January 16, 2007 1:46 PM

Yeah, I was having some trouble wrapping a livestock joke around it too, and it's so good for it: livestock, ice cream truck, livestock feed in ice cream truck - they've practically done the work for us. Must be the weather.

Posted by: Angela Natividad on January 16, 2007 6:22 PM







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