Coke, Nestle Say Be Gullible, Drink Fat-Eating Fizz
Purveyors at Coke and Nestle are greeted this new year by a lawsuit from the Center for Science in the Public Interest because of Enviga, a pilot beverage that playfully assures you'll burn a whopping 60-100 calories after just three cans.
We'll be slightly nicer than Copyranter and say sure, that's more than possible. Walking to your car, getting in, buying a six-pack of bullshit and raising and lowering your arm as many times as it takes to down half of that could possibly burn 60-100 calories. Not to mention the brain cells you burn during ingestion, which are notoriously heavy.
To be fair it's not like Enviga was the first to encourage the all-too-willing to eat and drink more for weight loss. We totally fell for the pasta-chocolate diet.