Crispin Plays at Necromancy for Popcorn King

orville011607_vid.jpg

We don't know what to say about this creepy iPod-wielding Orville Redenbacher resurrection except that we're horrified, and popcorn won't console us. To add insult to injury, it's also badly taped and executed in a manner most shitty.

Turning a childhood icon into a twitchy zombie is the air fluffed foodstuff of nightmares.

Thank Crispin for this work when you're done being paralyzed by fear.

Written by Angela Natividad    Comments (9)     File: Agencies, Strange, Television, Worst     Jan-17-07  
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Comments

Steve

I am floored. I am shocked. I am amazed. And frankly, I'm happy.

Normally you applaud just about everything CPB does. I'm thrilled to see you acknowledge crap for crap sake.

Posted by: Billy Frog on January 17, 2007 12:11 PM

I'm with Billy and lurkers everywhere - Let the overdue backlash against the "craziest ad guys in America" begin.

CPBers: Bad creative is bad creative.

I've had a fun blogversation with a bunch of their anonymous posters ... http://topazpartners.blogspot.com/2006/05/crispin-porter-bogusky-cover-article.html

Posted by: Adam Zand on January 17, 2007 01:53 PM

I recoiled in horror when I looked up to see this nightmare playing on my television. I had heard, probably from AdRants, that they were resurrecting Mr. Redenbacher. I(foolishly)assumed it would be in the form of old footage manipulation ala Fred Astaire or John Wayne. What they have done is show blatant disregard for the brand, which in this case also happens to embody the descendants of the man they shamelessly distorted, in favor of keeping their agency name in the press. Apparently a family rep. has stated that Mr. Redenbacher would have been supportive. I highly doubt he'd have supported something that is both this distasteful and utterly fails to sell his "famous popping corn".

Posted by: April on January 17, 2007 01:54 PM

You know bringing these old folks back from the dead is rather suspicious. I'm the last to start conspiracy theories, but Orville was born in the same small tiny town as Jimmy Hoffa.

this has got to mean something...

Posted by: no more unpopped duds on January 17, 2007 02:14 PM

At one time or another, every agency (even Crispin) makes some poopers. God knows i've been required to work on a few.

this is just a poor ad. I don't know how anyone could honestly defend it.

The "groundbreaking technology" made Orville look like something from an Epcot Center attraction.

And on top of that, there's just nothing interesting about it.

Crispin's still among the best out there.

Posted by: True on January 17, 2007 03:27 PM

What I don't understand is how it intents to sell popcorn anyway... who cares if an iPod is light. The connection between a portal music device and popcorn is pretty obscure. Let's stick to movies + popcorn if you're looking to tie in a hip factor.

He is creepy though, so i guess it doesn't matter what he's doing, we won't be able to get past that.

Posted by: alichia on January 18, 2007 05:47 PM

What I don't understand is how it intents to sell popcorn anyway... who cares if an iPod is light. The connection between a portalable music device and popcorn is pretty obscure. Let's stick to movies + popcorn if you're looking to tie in a hip factor.

He is creepy though, so i guess it doesn't matter what he's doing, we won't be able to get past that.

Posted by: alichia on January 18, 2007 05:48 PM

Touch o' necromania? My husband and I watched the Redenbacher spot on TV, cringed and wondered, "Isn't Oroville dead?" Well, yes, sadly so. Poor fellow. Now he can live on forever in these lame commercials. No solid gold popcorn box for this one, Crispin.

Posted by: Laurie Clemans on January 29, 2007 05:54 PM

When I saw these silly commercials I thought it had to be his goofy ass looking grandson who is a dead ringer for old Orville, made up to look old as dirt. That could have worked and all would have been fine; But reading about this digitized macabre is a bit unsettling.
Anybody have memories of the early 80's movie Looker?

Posted by: Sadie on May 28, 2007 04:36 AM

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