Dove Asks Users for Ads. Does This Even Count as Marketing Anymore?
Dove hops on the consumer-generated-ad-contest hype (at this point we're trying really hard not to use the word "begging" for the 200,000th time), assisting would-be advertisers with a tutorial on Dove Cream Oil. The winning ad will air during the Academy Awards in February.
Thanks Shawn for the news. Here's hoping another ad person doesn't win this one because the way everybody's beating this "campaign strategy" to death, we're obviously trying really hard to engage consumers here. Like, really, really hard.