Draft FCB Does Cookies Right, Still Can't Stop Thinking About Lions

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Under the tagline "Milk's favorite cookie," Draft FCB orchestrates a playful set of Oreo prints that illustrate "the dunk aspect of the Oreo twist, lick and dunk ritual and showcases the simple fun that dunking Oreo cookies in milk can bring," says Laurie Guzzinati of Kraft.

Okay. We can't fault Draft for saying "twist, lick and dunk" considering that's exactly what we do when we have the occasional Oreo. But after that lions-fucking insanity, which comes to mind every time we type out "Draft FCB," we just can't keep a straight face.

by Angela Natividad    Jan- 5-07   Click to Comment   
Topic: Campaigns, Good, Magazine, Online, Poster   

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Comments



Comments

I would like to underline the similarity of the ad to those used by an Italian commercial chain during the last ten years: http://www.esselunga.it/default.aspx?idPage=485

The creativity is from the most important local agancy: Armando Testa: http://www.armandotesta.com.

Jm2c.

Mario

Posted by: Mario Soavi on January 6, 2007 1:39 AM

Enough already. Can't you fuckin' let it go. They have and will continue to do good work. Who over there are you so jealous about that you continue to hammer away? MOVE ON!!!!

Posted by: Johnny London on January 8, 2007 6:45 AM

Enough already. Can't you fuckin' let it go. They have and will continue to do good work. Who over there are you so jealous about that you continue to hammer away? MOVE ON!!!!

Posted by: Johnny London on January 8, 2007 6:46 AM





Stanton Optical


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