Fake Hookers Lobby for Low Rent
This Tel Aviv campaign by Veecee protests rent spikes by adding cardboard prostitutes to a neighborhood in hopes that landlords will stop addressing humble one-bedroom flats as lofts with vaulted ceilings. Trendhunter has additional imagery and video.
The idea is neat but we're not sure how well it stands up considering bewildered passers-by in the 'hood didn't seem to have a clue why cardboard hookers were appearing at every turn.
Perhaps they can take the campaign further and populate badly-lit areas with cardboard drug dealers, car thieves and crack addicts. And while they're at it, strew a bit of sludgy litter here and there. Park a few cardboard Pintos haphazardly in corporate lots.
There are so many directions this idea can take. Do we have to stop at hookers? Just a smidge more cardboard deviance would get the message across loud and clear.