Geico Opens Up the Caveman's Crib

cavemans_crib.jpg

Geico's getting all sorts of mileage out of its rising star, the caveman. He gained fame in the insurance company's television commercials and now Geico is letting us into his home crib-style with Caveman's Crib. Once inside, you can take a virtual tour of the Caveman's apartment as he gets ready for a party he is hosting. The level of detail and the places you can go once inside the apartment is impressive

You've gotta love the answering machine in the kitchen. One of the messages is from Jerry Shannon (from Geico, we assume) in response to complaints the Caveman lodged when he saw himself in a Geico ad as he rode the conveyor in one of the television commercials. Very cool how this is all tied together as an integrated story. Zev Kanter sent is the link and tells us he worked on the creation of this in-house job.

by Steve Hall    Jan-30-07   Click to Comment   
Topic: Good, Online   

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Comments



Comments

nice graphics and all but what is the point?

maybe being in ireland i have missed out in the rest of the marketing campaign.

Posted by: barrie on January 30, 2007 3:01 PM

Clever. Is it drawing interest and producing results?

Posted by: Jim on January 30, 2007 3:42 PM

God, the caveman makes my skin crawl. Just a heinous campaign.

Posted by: DofAM on January 30, 2007 5:27 PM

Agreed, the caveman thing is dumb, not funny & refuses to go away.

Now the real customer/actor spots are great. The little Richard one was hilarious.

Posted by: Dave on January 30, 2007 6:00 PM

This is not about this post specifically, but I wasn't sure where else to post the comment:

Is there any chance you could disable the popup graphic everytime I mouseover a link. It is extremely obnoxious. (At least you could ad the option to turn it off?)


Thanks

Posted by: Annoyed on January 31, 2007 4:07 AM

I like the integration of the two. The website is nice, but could have been art directed better. I like the fact that there is no logo on the site, but the "shell" could have been done better.

Posted by: Freddy on January 31, 2007 11:06 AM

This was actually shot at a real location; not a studio set.

Posted by: MacGuffin on January 31, 2007 11:48 AM

MacGuffin you trying to tell us that was shot at Warren Buffet's old place here in Omaha? The caveman has got to go, keep the rest!!!

Posted by: Roy on January 31, 2007 4:05 PM

Too Funny!! Ya gotta love this guy!

Posted by: bforcucci on February 1, 2007 3:08 PM

Too Funny!! Ya gotta love this guy!

Posted by: bforcucci on February 1, 2007 3:08 PM

Any comments on the blatant design rip offs from Bob's Cube? http://www.bobscube.com/

http://www.adrants.com/2005/04/hosting-company-visits-bobs-cube.php#comments

http://www.adrants.com/2005/05/netscape-rips-off-hosting-companys.php

Posted by: bob's cube on February 5, 2007 3:42 PM

I'm in love with the Geico caveman. Truly. I want to have his baby.

Posted by: candy on March 3, 2007 12:58 AM

I'm in love with the Geico caveman. Truly. I want to have his baby.

Posted by: candy on March 3, 2007 12:59 AM

I'm in love with the Geico caveman. Truly. I want to have his baby.

Posted by: candy on March 3, 2007 1:01 AM

I think the caveman campaign is brilliant. I have loved the commercials and I was happy to hear a TV series was in the works. Then I saw some ads for the show. Why are you not using the same actors from the commercials? What made the ads work was not just the idea of a caveman in today's world, but the actors who were able to come through the hair and makeup and show us some personality. From what I have seen, in the new show the hair and makeup looks slapped on, not near as well as in the commercials, and these actors do not have the "pizazz" as those in the commercials. It takes more than hair and latex to make a believable and likeable caveman, and although as I said I like the idea of the show, without the original actors who we were were all drawn to in the commercials, this show has no future. (By the way, I am not associated in any way with any of these actors, this is just the opinion of a consumer)

Posted by: Lillie on August 19, 2007 11:52 PM

I think the caveman campaign is brilliant. I have loved the commercials and I was happy to hear a TV series was in the works. Then I saw some ads for the show. Why are you not using the same actors from the commercials? What made the ads work was not just the idea of a caveman in today's world, but the actors who were able to come through the hair and makeup and show us some personality. From what I have seen, in the new show the hair and makeup looks slapped on, not near as well as in the commercials, and these actors do not have the "pizazz" as those in the commercials. It takes more than hair and latex to make a believable and likeable caveman, and although as I said I like the idea of the show, without the original actors who we were were all drawn to in the commercials, this show has no future. (By the way, I am not associated in any way with any of these actors, this is just the opinion of a consumer)

Posted by: Lillie on August 19, 2007 11:54 PM

I think the caveman campaign is brilliant. I have loved the commercials and I was happy to hear a TV series was in the works. Then I saw some ads for the show. Why are you not using the same actors from the commercials? What made the ads work was not just the idea of a caveman in today's world, but the actors who were able to come through the hair and makeup and show us some personality. From what I have seen, in the new show the hair and makeup looks slapped on, not near as well as in the commercials, and these actors do not have the "pizazz" as those in the commercials. It takes more than hair and latex to make a believable and likeable caveman, and although as I said I like the idea of the show, without the original actors who we were were all drawn to in the commercials, this show has no future. (By the way, I am not associated in any way with any of these actors, this is just the opinion of a consumer)

Posted by: Lillie on August 19, 2007 11:56 PM

I think the caveman campaign is brilliant. I have loved the commercials and I was happy to hear a TV series was in the works. Then I saw some ads for the show. Why are you not using the same actors from the commercials? What made the ads work was not just the idea of a caveman in today's world, but the actors who were able to come through the hair and makeup and show us some personality. From what I have seen, in the new show the hair and makeup looks slapped on, not near as well as in the commercials, and these actors do not have the "pizazz" as those in the commercials. It takes more than hair and latex to make a believable and likeable caveman, and although as I said I like the idea of the show, without the original actors who we were were all drawn to in the commercials, this show has no future. (By the way, I am not associated in any way with any of these actors, this is just the opinion of a consumer)

Posted by: Lillie on August 19, 2007 11:57 PM

get better commircials

Posted by: mase on August 25, 2007 5:28 PM

Hey mase learn how to spell

Posted by: junior on August 26, 2007 5:24 PM





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