Halo Makes Good on Split Floating Ads

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For their snazzy new Halo videoconferencing tool, DreamWorks and HP commission Goodby, Silverstein and Partners (who, by the way, just won US Agency of the Year courtesy of Adweek) to help make magic.

To illustrate the medium's visual benefits and the idea that people can work together without actually being together, the agency called on The Ebeling Group to create a series of vignettes meant to be played on HDTV split-screens at events and such.

The spots, directed and conceptualized by Tennant, are esoteric but pretty, which is what they were shooting for so we suppose they succeed. They also get that complex "work together without being together" idea out nicely. We haven't added the Halo videoconferencing system to our nighttime prayers, though.

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One of the spots can be seen on The Ebeling Group's website. They're fun both to watch and listen to, and we can only imagine what it must be like trying to watch the ads in entirety when they're playing 20 feet above you on either side of your face. They must blow the mind. At the very least we figure people will stop, stare and do that awkward back-and-forth foot pivot for a second or two. That weird reaction on its own is almost worth putting ads up high and splitting them apart.

by Angela Natividad    Jan-11-07   Click to Comment   
Topic: Campaigns, Good, Outdoor, Television   

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Comments



Comments

i can only imagine how long it must've taken to create the content for a display like that. leave it to the ebeling group to be able to pioneer a new video medium. they look great. who did the sound design? i especially dig the sound on the One Big Here spot - clean, simple, and effective. now if only my apartment was big enough for 20 foot HD screens....

~peanut

Posted by: peanut on January 12, 2007 6:31 PM







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