Homeless Ads Peer Out of Portuguese Trash Bins

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For client Vitae, the largest homeless shelter in the EU, McCann Portugal runs a rather unsettling holiday campaign in which people find a hollow-eyed homeless man in their trash bins with the appeal, "Help. So that no one have to come here for food."

Coming from a country in which passing change to the homeless is discouraged, we're hard-pressed to work out the call-to-action here. Do you give them a potted plant? Drive them to Vitae? Bake them a pie?

Written by Angela Natividad    Comments (4)     File: Good, Guerilla, Outdoor, Poster     Jan-11-07  
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Comments

simple, clever insight. i think its about helping the institution, not a call to make me offer money for those who live in the streets. nice work.

Posted by: peter mann on January 11, 2007 03:11 PM

simple, clever insight. i think its about helping the institution, not a call to make me offer money for those who live in the streets. nice work.

Posted by: peter mann on January 11, 2007 03:13 PM

They probably should have talked to McCann in the U.S. to avoid the grammatical error.

Posted by: Some guy on January 11, 2007 04:38 PM

nice work!

..they did not to avoid bad insights!

Posted by: someotherguy on January 12, 2007 07:43 AM

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