Ideal London Typographist Needs Decoding Skillz
London-based Lunar BBDO doesn't just want to find a typographist, they want to find the typographist. To prove worthy of this destiny, the right candidate needed to decode a want ad cryptically written in Webdings, Zapf Dingbats and Wingdings - picture fonts that appear in everybody's Word program for reasons we never understood. We also suspect they're the language of preference for the makers of crop circles.
Copy reads, "Mac-based typographer/designer wanted. Award-winning ad agency seeks help with its Mac/design output. West End space provided in exchange for negotiable hours of work. Contact Daryl Corps on 07802 499 658." The ad was disseminated at art colleges and typography mags. And apparently it really did nail a hire.
Kudos to Lunar for being far cleverer than we, because when we need new hires we get drunk and try releasing smoke signals in the shape of martinis from our backyards. This has yet to yield interest outside of the local police force, and the occasional cat.