Idiotic Medium 3,762: Airport Security Bin Advertising
And, we're back! Yes, my friends, the Disney vacation is now, sadly, in the rear view mirror but the rejuvenation that vacation provided was much needed. As we get back into gear here (not that we were ever out of gear with co-editor Angela providing you musings on a daily basis), how apropos it is we stumble across The Silly Girl's mention of airport security bin advertising. Just when you thought every available ad space has been taken (now there's a sentence that's been written here many, many times), ads will now appear on those gray bins you toss all your stuff in as you pass through airport security.
A six month test in LA by the Transportation Security Administration has led to the formalization of guidelines for security bin advertising. Now advertisers can waste millions of dollars trying to reach people during the single most hair raising, confusing and distracting point in their lives as they juggle carry on luggage, remove laptops from briefcases, struggle with knotted shoe laces, remove all personal belongings from pockets, stress over which pocket the boarding pass and identification are in, heard wandering children, fold cumbersome strollers, receive admonishment from bitchy security guards for forgetting to leave that bottle of water behind and marvel at just how stupid people really are when they're asked to follow a few simple rules.
Oh, and did we mention the bin ads will be covered with all the above mentioned crap? yes, yes spend millions to reach a highly distracted audience with ads that will be covered by people's smelly shoes. Yup, now there's a wise media investment.