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Ignored Brands Attack Humans, Demand Attention

soccer_boards.jpg

Imagine for a minute you are a brand. Feel the monetary hurricane at your back pushing you towards the unwanting consumer. Wallow in pain as people pass you by without a care. Take offense as everyone fast forwards past you as you try to deliver your message. Feel the frustration as you and your fellow brands are yanked out of the Sunday paper tossed into the trash en mass. Sense the rage as you are digitally eradicated from a web page by an ad blocker.

Now, picture yourself empowered with the ability to fight back. Envision those pesky little consumers as helpless, tiny flies. Imagine yourself holding a fly swatter ready to attack. Feel the pleasure of whacking the consumer upside the head with a vengeance that requires...no...demands attention! Now, go watch this YouTube video and revel in a world where brands actually get noticed.

Written by Steve Hall    Comments (3)     File: Strange, Video     Jan-22-07  

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Comments

Was this really a wind storm? What the hell was going on?

I've just realized that a lot of people need to just start talking about your brand and everything else means shit.

Even if talking about it has $100 million behind it, if people speak the name of your juicy product or discuss your film reviews, in my case, that's what it's really all about.

I've just had a shocking revelation, thanks to effing Google Analytics. It seems that no matter what we do, as marketers and individuals to promote our companies, products, and Websites, at the end of the day, we just need people saying the name of the product, Website, or event. Otherwise, it's all a waste.

Will this video remind me of the products? No, I'll just see the flyers go all crazy and hit people. All I'll recall is that a lot of billboards got torn up and the video seemed doctored.

Posted by: Dhaval M. on January 22, 2007 12:00 PM

Best effects I've seen in a long long time.

Posted by: harvey on January 22, 2007 05:35 PM

That... was bizarre.

Posted by: closethipster on January 23, 2007 07:33 PM

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