K Fed Upsets Restaurant Workers

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For its Life Comes at You Fast campaign, Nationwide Mutual Insurance Co. makes K-Fed its new Super Bowl poster boy, succeeding Fabio in a popular ad that ran last year.

The idea is to have Federline living out a menagerie of rap cliches before he's snapped back into reality - that being his life at a fast food restaurant with his screaming boss.

The National Restaurant Association complains that the ad denigrates restaurant workers. They'd like Nationwide to do away with the K-Fed cliche, but they ain't budging, explaining the ad is about surprise, not the unpleasant conditions of fast food work. In our opinion they ought to be thanking the company as K-Fed's lackluster album is one of those oeuvres that actually might make a disgruntled restaurant worker feel better about being a restaurant worker.

by Angela Natividad    Jan-23-07   Click to Comment   
Topic: Celebrity, Commercials, Super Bowl 2007   

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Comments



Comments

"the ad is about surprise, not the unpleasant conditions of fast food work." What surprise? The ad is all over the news and everyone knows what happens. They should have just kept their mouth shut and turned on the PR machine after the ad ran. Frankly, I doubt the execution will be much more entertaining than just reading about it.

Posted by: jay on January 23, 2007 10:37 AM





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