Kid Toothbrushes Get Teeth Sparkly in Least Likely of Situations
This series of ads for Condor Child's Toothbrushes gets the point across and probably attracts their demographic of choice in a big way.
We played with the idea of how awesome it would be to have a toothbrush with a crayon on the other end, then realized that initiative may result in a completely opposite effect from this ad. When you're a kid, it's amazing what seems worth eating. We preferred glue ourselves.
The agency responsible was OpusMúltipla out of Curitiba, Brazil.