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Microsoft Unfurls Cirque du Soliel-Style Billboard For Vista

2007_01_vistalaunch2.jpg

Mcrosoft is, of course, pulling out all the stops to launch its new operating system, Vista. As part of the launch today, New Yorkers were greeted with a gigantic billboard outside the Terminal Building. The billboard was not your standard static board but was alive with Cirque du Soleil-style acrobats hanging from ropes while unfurling large tarps in the shape of the Windows logo. TBWA used a similar approach for Adidas in Japan back in the summer of 2003.

Written by Steve Hall    Comments (1)     File: Brands, Outdoor     Jan-29-07  

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Comments

You have a little Typo in your headline:
"Microsoft Unfurls Cirque du Soliel-Style Billboard For Vista"

It's not "Cirque du Soliel", but "Cirque du Soleil" :)

Just noticed. I am not picky, only a Cirque Fan :)

Posted by: Carsten Cumbrowski [TypeKey Profile Page] on January 31, 2007 04:19 AM

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