Mountain Dew Makes Geriatric Splash in YouTube Mash-Up Campaign

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Senior citizen Sue Teller draws the attention of not-so-golden eyes with this little clip about mash-ups. It's got Mountain Dew's twisted tongue-in-cheek style all over it but the Dew's staying mum about its involvement with the aging, crunk-loving album ripper.

Kevin at PR Blog thinks it's Super Bowl related which makes sense to us as businesses traditionally go out on a limb to get noticed on the coveted meathead spots. Interestingly, the demographic that few besides convalescent homes pay attention to may contain the golden key.

Oxygen took this a step further some years ago and actually gave Sue Johansen, who's got to be pushing 85 from what we can tell, a sex show complete with a trunk full of pleasure tools. That definitely got the attention of creeped-out but fascinated high school girls for a hot minute. Is Dew tearing a page out of the femme-friendly network for the young and 'net-savvy? We'll find out.

Written by Angela Natividad    Comments (1)     File: Best, Brands, Online     Jan- 8-07  
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Comments

Actually, that's the second video. The first one is here http://www.youtube.com/watch?v=vAdjn1_pppY&mode=related&search=
i love sue!

Posted by: B.L. Ochman on January 8, 2007 02:36 PM

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