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Nike Makes Pierced Metal Billboard for Laser-Engineered Shoes

nike_laser.jpg

To promote their new laser-engineered series of Airmax sneaks, Nike uses laser-pierced metal as a print ad medium. Interesting idea even if the final product looks kind of like cave paintings. At least it lights up. We're in favour of anything, really, that lights up. Series credited to DDB Paris.

Written by Angela Natividad    Comments (0)     File: Brands, Outdoor     Jan-11-07  

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