Nokia Pits Left Against Right in Push to Start
With the help of Toronto-based agency Lowe Roche, Nokia Canada throws together an awesome Atari-esque campaign called Push to Start, where your left and right hands compete arcade-style for dominance.
The idea suggests Nokia's new one-handed push-to-open feature is so fantastic your hands will be fighting over who gets to nail it again and again. There's a wanking joke in this somewhere but we like the campaign too much to make it.
Comments
I think those games woke up parts of my brain (in the coordination center?) that had been asleep since the last time I tried to pat my head and rub my belly..
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