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Paris Courts Put-Off Tourists By Trying Hard to Laugh at Self

cestsoparis.jpg

C'est So Paris is a marketing effort aimed at making Parisian quirks more charming to the outside world, which Paris is notorious for shunning.

The site gets an A for effort but is occasionally a painful experience. Humour ads like this one feel a bit contrived. But there's a whole section on Parisian attitudes that we think is helpful if you happen to need lessons on how to pout, snarl at tourists and almost effortlessly tell someone to shut up in the most condescending way imaginable. Prizes can be won by users who send in their best imitation of a Parisian.

We're not sure why the long fog of Parisian obsolescence lifted but we suspect it might be because the country's air is a bit clearer now that the no-smoking ban has been passed. Though we suspect if the campaign does succeed Parisians still won't be good sports about the deluge of tourists monkeying their mannerisms and giving them infanticizing head-pats for that adorable self-entitled air.

Written by Angela Natividad    Comments (1)     File: Campaigns, Online, Policy, Promotions     Jan-11-07  

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Comments

Pretty lame... What's really funny is that it runs in London to persuade Brits to visit Paris. Problem is, there's hardly any Brits left in London now... Can't afford it. Come to think of it, with the state of the dollar, neither can the Yanks. Lots of Frogs though.
Cheers/George

Posted by: George Parker on January 14, 2007 12:50 PM

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