Stena Lines Interchanges Roles Between Parents and Kids
This somewhat creepy campaign is by Stena Lines, a major international ferry line. Apparently parents travel free if they bring at least two children.
Coolz0r points out it's typically kids who travel free when parents bring them on trips, but in this case the rules are reversed: kids become, in effect, authority figures as they're in control of the dollars being spent. (Don't they do that anyway though?)
These ads do a good job of illustrating that notion. There's just something unfailingly Mini-Me about them that rings funny. Check out another version here.