Study Predicts Brands' Benefit From Super Bowl Ads

NFL-SB_7229.gif

A survey of 2,500 men and women ages 18 to 59 was conducted by New York-based Brand Keys and found - through some sort of proprietary prediction model - Budweiser, Footlocker, Frito-Lay, Pepsi and Coke will benefit most from the money they spend during this year's Super Bowl. This is the third year the organization has conducted the study which you can download here (Word Doc).

Written by Steve Hall    Comments (1)     File: Research     Jan-29-07  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines
-->

Comments

I dunno. Bad grammar. Bad spelling. Tortured syntax. No explanation of any kind about HOW the survey works.

What reason do I have to believe that these people are correct in their assessment?

Posted by: Tim Orr on January 31, 2007 01:40 PM

Post a comment