Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 12

Study Predicts Brands' Benefit From Super Bowl Ads

NFL-SB_7229.gif

A survey of 2,500 men and women ages 18 to 59 was conducted by New York-based Brand Keys and found - through some sort of proprietary prediction model - Budweiser, Footlocker, Frito-Lay, Pepsi and Coke will benefit most from the money they spend during this year's Super Bowl. This is the third year the organization has conducted the study which you can download here (Word Doc).

Written by Steve Hall    Comments (1)     File: Research     Jan-29-07  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 73

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 73

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 78

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 78

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 100

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 100

Comments

I dunno. Bad grammar. Bad spelling. Tortured syntax. No explanation of any kind about HOW the survey works.

What reason do I have to believe that these people are correct in their assessment?

Posted by: Tim Orr on January 31, 2007 01:40 PM

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 275

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 275

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 276

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2007/01/study-predicts-brands-benefit-from-super-.php on line 276