Thoughtful Robber Leaves Complete Contact Info
The robber in this Crime Stoppers ad holds up a bank while barking out full name and contact info to the teller facing the gun. After spitting out his number he quickly adds, "...and if you can't reach me there, try--"
We laughed for a moment, then realized this is no laughing matter. Jokes aside, today's customer-oriented world demands a different kind of criminal. You have to make sure the people you're robbing are happy. Post-filesharing, stealing's gotten seriously legit. Apparently even pirates have to report hard-earned plunder to the IRS.
And all this time we thought stealing was a cop-out. That just added a whole new complication to tax season.
Agency credit for "Bank Robber" goes to DDB Canada. Perhaps one day the thoughtful antagonist can graduate to business cards like any other corporate raider.