To Combat True.com, Match.com Unleashes the Cleavage

newMatch.jpg

Over the past few months, Copyranter has been diligently following the ever increasing cup size and revealing cleavage of True.com models who force you to stare at them every time you log into your MySpace page. Now, it seems, stodgy Match.com has had enough and has instructed its creative folks to unleash its own D+ cup cleavage upon us to attract eyeballs just as True.com does.

Copyranter notes the model in the ad is said to be an actual Match.com member (as opposed to True.com's hired models) but also questions the validity of her "Brody100" profile and posits she's a Match.com employee or a "paid plant." Who cares. Cleavage is cleavage after all so we're not going to be picky. What's that saying? "Bigger is better?"

UPDATE: We have been assured by Match.com's PR agency that Brody100 is, indeed, the real deal. She, along with 25 other Match.com members are featured in the company's just launched campaign.

by Steve Hall    Jan- 5-07   Click to Comment   
Topic: Creative Commentary, Good, Online, Racy   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Paid plants. All 25 of em.

Posted by: copyranter on January 5, 2007 1:47 PM

Oh I'm sure they're paid. I don't think that's in dispute. But the company is saying they are members versus hired models.

Posted by: Steve Hall on January 5, 2007 1:56 PM

Wait a sec - I love tits and peanut butter, jelly and egg sandwiches too! Match.com, here I come.

Posted by: daniel on January 5, 2007 2:35 PM

These are the most annoying ads I've seen in a long time and the girls are about as atypical as you'll ever get on Match or True

Posted by: Bo Weevil on April 18, 2007 12:03 PM

These are the most annoying ads I've seen in a long time and the girls are about as atypical as you'll ever get on Match or True

Posted by: Bo Weevil on April 18, 2007 12:03 PM







Featured FREE Resource: