Truth Gets Keen on Blogs, Starts a Xanga

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Known for its guerilla marketing magic, the hard-hitting Truth recently got a clue about blogs and started their own on Xanga.com. This is in contrast to the many sites who prefer to blog exclusively on their own servers or homepages, a good move in our opinion because of Xanga's sizeable built-in audience.

The campaign's been around a couple of months and is advertised heavily on Xanga's front page, visible to a serious chunk of the Truth demo as Xanga sits in the top 15 most-visited websites for the American teen demographic (per their own research). Entries range from scandalous calls to action to news on concurrent campaigns like their back hair effort.

We dig the idea but the blog could do with a better writer as the content's a bit dry and hardly does dignity to Truth's razor-edge persona.

by Angela Natividad    Jan- 2-07   Click to Comment   
Topic: Campaigns, Good, Online   

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Comments



Comments

Dry - yes, and I believe, trying too much to be "cutting edge".

I realize that controversy works wonders if you want to get attention. However, focusing mainly on what seems to be a pessimistic and negative campaign gets rather... boring.

Haven't hardcore Pro-Lifers and PETA advocates got the scare tactic approach already cornered?

Posted by: XINERGY on January 5, 2007 4:11 PM







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