'Waterfallvertising' Makes Splash at North American International Auto Show

waterfallvertising.jpg

Apparently water, when directed a certain way, can make words. More importantly, those words can be ads. Who'd've guessed?

Written by Angela Natividad    Comments (5)     File: Outdoor, Strange     Jan- 9-07  
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Comments

I remember seeing the 'waterfall" advertising on an NBC program a couple of years ago, I think it might have been a sports program. I can't remember for sure, I just recall the peacock logo being projected onto the water. I actually pitched it as part of an event not long after.

Posted by: April on January 9, 2007 11:48 AM

I remember seeing the 'waterfall" advertising on an NBC program a couple of years ago, I think it might have been a sports program. I can't remember for sure, I just recall the peacock logo being projected onto the water. I actually pitched it as part of an event not long after.

Posted by: April on January 9, 2007 11:48 AM

I remember seeing the 'waterfall" advertising on an NBC program a couple of years ago, I think it might have been a sports program. I can't remember for sure, I just recall the peacock logo being projected onto the water. I actually pitched it as part of an event not long after.

Posted by: April on January 9, 2007 11:49 AM

Jeep has been doing this for years, I'm almost surprised they are still using it, cool though it is, because the brands usually try to outdo themselves each year at this event.

Posted by: Cleo on January 9, 2007 01:57 PM

Would love to do something like this for a client. Does anyone know what company executes "waterfallvertising"? Ideally in or around Toronto, Ontario?

Posted by: TJ on January 15, 2007 03:33 PM

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