Guy Spews ESPN News Out of His Ass

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We don't have confirmation that this is a sanctioned ESPN commercial but we don't really care. It's funny. And that's all that really matters. We think we may have seen this before too so go easy with those "Dude, this shit is old" emails. That, or we've seen so many ads they all look the same.

How may times have you told someone they're talking out of their ass? Well, the guy in this ESPN News spot gets so much information from ESPN that he spews sports news out of his ass. You have to admit, that "problem" is a lot less smelly that what usually comes out of your ass.

by Steve Hall    Feb-21-07    
Topic: Commercials, Good, Video



Rubenesque Ruby Hawks Soothing Self Esteem Message

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Adhurl brings our attention to Ruby, The Body Shop's attempt to cash in on the real beauty hype. In addition to the pear-shaped doll, the website purveys tips on self-esteem and being an all-around better person instead of just a skinnier one. Because we all know where that path leads.

We dig the idea of perpetuating an equal-opportunity beauty myth. We just don't think chubbier dolls are the answer. When we were kids, this isn't stuff we thought about.

We played with dolls because dolls were awesome. We didn't care if they were Amazonian like the short-lived Maxi or small as Polly Pocket. We didn't even care that most were blonde; once we hit a certain age we cut all the hair off anyway. And forget Barbie for a minute - is anybody checking up on the psychological repurcussions of Glo Worms or Teletubbies?

by Angela Natividad    Feb-21-07    
Topic: Campaigns, Online, Packaging, Social



Burden of Inch Angst Now Shared by Both Sexes

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We grow ever nearer to the elusive notion of gender equality. Don't believe us? Now men aren't the only ones breaking a sweat over the measuring tape.

Start your conditioning on the merits of the designer vagina right here. And to think! Just a few years ago the makers of Gattaca thought perfection paranoia would end in pursuit of good health, pretty eyes and sharp minds. The devil is always in the details.

by Angela Natividad    Feb-21-07    
Topic: Online, Racy, Strange, Trends and Culture



Sweet Home Alabama Likens Sex Toys to Prostitution

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Boing Boing reports some news that bummed us out. The 11th US Circuit Court of Appeals just upheld a new Alabama statute that bans commercial distribution of sex toys, comparing such stimulation to prostitution.

It is "unlawful for any person to knowingly distribute any obscene material or any device designed or marketed as useful primarily for the stimulation of human genital organs," says the statute.

We hang our heads for any state stripped of the right to experience Lelo, more a high culture bearer than detractor by any measure. Boing Boing also points out that while the gentle vibrator has gone into exile, guns are still A-OK. What a consolation!

by Angela Natividad    Feb-21-07    
Topic: Policy, Strange



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Perelli Debuts New Film Staring Uma Thurman

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Following last year's The Call, Pirelli has a new film called Mission Zero which stars Uma Thurman who begins her day driving a yellow sports car when she passes a kid who, apparently, is helping a group track her down. At a stop light, she is attacked by some killers who chase her through the streets, over bridges and around lots and lots of corners. She ends up in a diner, makes a call and then realizes the people in the diner are after her too. She escapes and hits the road again only to meet up with a telephone worker who turns out to be a sniper. After much more tire squealing and bullet wholes, Uma then...oh...just watch the film to find out. We don't want to spoil the ending.

It's nice work. It's watchable. It's certainly better than your average television commercial.

by Steve Hall    Feb-21-07    
Topic: Good, Video



Reporters without Borders Poses Press Freedom Question

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Why visit the Maldives? For the lack of air conditioning, professional torture methods and occasional loaf of stale bread, of course. Offer for journalists only.

In its ongoing mission to drive home the importance of press freedom, Reporters without Borders runs this sad set of PSAs that invite watchdogs, travel agency-style, to exotic locales for a taste of the hard knocks. We particularly like Cuba.

The no-freedom-without-press-freedom line has probably been repeated from the birth of unregulated reporting (read: gossip) but takes on a new meaning these days. While the country pores over Britney's latest attempt at relevance and Googles news coverage on Anna Nicole postmortem, we haven't any idea what zany hijinks Bush is cooking up on the regular.

Is this a symptom or a forfeiture of genuine press freedom? Before answering that question, maybe we should work out what exactly it is the press does. There's enough news coverage now to spark any interest, so is it just a matter of mainstream priority what appears on legit news sources?

Does the public indeed determine media coverage, or is the media managed by bourgie-ass interest groups and corporations? What does it actually mean to have press freedom, anyway?

by Angela Natividad    Feb-21-07    
Topic: Campaigns, Magazine, Poster, Social



Hooters: Breasts? Owls? Soda?

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The next time you're in the grocery store walking down the soda aisle and your six year old daughters asks, loudly, "Daddy, what are hooters" for all nearby shoppers to hear, you had better quickly blame Hooters, the restaurant chain, lest you be stared down by fellow shoppers who wonder exactly what sort of language you teach your child at home. As you turn to your daughter and tell her quietly so other shoppers can't hear, "Well, honey, you don't have to worry about that for about six years. We'll talk about it then," an internal debate suddenly overwhelms you. Oddly, you can't seem to reconcile why hooters are on the shelf in the grocery store when they're usually attached to females and supported by a bra. Or, wait, are hooters just owls?

Suddenly, you forget why you're in the store in the first place. You take your daughter out of the cart, leave the store, walk to your car in which your wife is waiting and blurt, "Honey, your daughter wants to know what hooters are." Your wife stares at you and wonders how in the world a conversation about hooters would begin in the middle of a grocery store. Oh wait. The whole point of this story? Hooters is now selling Hooters-branded soda. And creating embarrassing moments for all.

by Steve Hall    Feb-21-07    
Topic: Brands, Point of Purchase, Strange



Load Lost Without Tie Down

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Now here's a spot that's so bad, so cheesy, so predictably poor in it's use of t double entendre, it's actually good. It's an Australian spot for Tite-Tie, a product that helps tie things down in tandem with rope. And yes, we know this isn't new. See it here on the Tite-Tie site or a director's cut here on YouTube.

by Steve Hall    Feb-21-07    
Topic: Bad, Commercials, Good



Amp Drinker Combats Own Mind on Insomniac Odyssey

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Post Red Bull, peddling liquid energy is the thing to do, regardless of whether the drinks actually work. (Consider the oxymoronic nature of energy beers.) So how to make your carbonated Kool-Aid sell? With a Gremlins throwback, of course.

Digital Domain creates a quirky spot for Amp, an energy drink from Pepsi. A guy up late gets attacked by Lilliputian paper monstrosities composed of his reject pile. Eventually he mans up and fights back. Then he has some Amp and starts writing the payoff piece.

We don't get why the trashed oeuvres turn into gremlins and attack, but we guess it has to do with the adventurous unpredictable lifestyle Amp drinkers lead. Either that or Amp is a hallucinogen, which would arguably sell better than yet another taurine-and-ginseng potion. Pepsi, are you listening? People don't want more energy. They want 'shrooms.

by Angela Natividad    Feb-21-07    
Topic: Campaigns, Commercials, Television



True.com Reveals True Feelings for Demographic

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MySpace, True.com's banner whoring stomping-ground, is running an ad that's made us double-take at least six times thus far.

Are they saying men are like dogs? That men should seek out dogs instead of women? That either one of the sexes should go canine and not carnal?

They also appear to be addressing us in pup language. Sit. Stay. Date. Bark? Jump? How high? It didn't occur to us how condescending True can be, not merely in language but in branding, until just now. Is this what we've come to? Docile men, interchangeable sex kittens and one-word commands?

Well, maybe. Despite the lackluster appearance of its website, True destroys competition in the dating world right now. So tonight we've decided to hit a bar and ask members of the opposite sex to wag tails and play dead and see if it gets us laid. There's a whole fetish industry that revolves around collars and commands, so we're feeling optimistic. Thanks, True.

by Angela Natividad    Feb-21-07    
Topic: Bad, Campaigns, Online



Human Skateboard Sells Shoes

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OK, this looks like it really really hurts. But, it also looks really, really cool. Using stop motion pixilation, PES, working with Margeotes, Feritta Powell, created a spot for Sneax Shoes in which a guy rides a skateboard that's actually a person. It's just weird enough to be cool. Though we wonder just how many times that skateboard guy had to move an inch at a time so they could piece the whole thing together.

by Steve Hall    Feb-21-07    
Topic: Commercials, Good



Ad Award Carnivores Tear Into Spoils of Victory

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North Carolina-based Woodbine Agency rips into the Ad Club of the Triad's annual ADDY Awards, swooping up 18 Addy's, including 11 Gold and four Silver Addys. Additionally, they won a Best in Show for the Pivotal Decisions campaign they did for Piedmont Federal (which premiered here!).

To celebrate, the formidable bunch tore into what they called "the remains of their competitors" - which they claim was just leftover roast beef but could easily be the devastated flesh of some sadly razed agency exec from elsewhere.

Woodbine has offices in Winston-Salem and Charlotte, the latter of which marks its first year in July. Check out more celebratory meat-grinding here and here.

by Angela Natividad    Feb-21-07    
Topic: Agencies, Industry Events



Interactive Installations Spice Up Brand Experience

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To liven up the boring auto show and to provide some customized interactivity with an automotive brand, Mindflood along with experience marketing company George P. Johnson teamed to create some very impressive consumer experiences for Acura and Scion. We can remeber going to auto shows and thinking it was cool just to touch the car ans sit inside it. That's so yesterday. The Acura Interactive Oracles and the Scion Mix it Up Experience give people so much more to play with including complete vehicle customization, t-shirt creation and a complete interactive experience of the vehicle.

more »

by Steve Hall    Feb-21-07    
Topic: Events, Good, Point of Purchase, Trends and Culture







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