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23 Digs Deep in Audience Psyche, Uses Friends to Freak Out Friends

23movie.jpg

The Number 23, a New Line Cinemas movie having to do with obsession and paranoia, spreads the disease with this interesting would-be viral.

How it works: fill out information about a friend, then enter his e-mail. Friend receives relatively innocuous e-mail asking him to play a game. He's asked for his birthdate and favourite number.

The information you entered about him is then revealed to him in a creepy and intimate manner, along with applicable tie-ins to the number 23.

We dig the idea but considering the Adrants-specific demo was probably made for Adrants Steve and not Adrants Angela, we were more bewildered than scared.

We have no wife to kiss. Unless the game predicts the future, in which case we're super weirded out. We didn't think we swung that way.

Written by Angela Natividad    Comments (0)     File: Online, Promotions     Feb-26-07  

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