Bayer Gets Initiative, talent Zoo Gets Naked Again
- Bayer has consolidated its $200 million media buying and planning with Initiative. Previously, OMD handled planning.
- Talent Zoo is re-introducing the Naked Career with Sally Hogshead and the first interview will be with Seth Godin will discuss the industry's need for reinvention.
- Google buys in-game ad firm Adscape. Is there anything Google isn't going to buy?
Comments
So has anybody ever asked the question "why worship Seth Godin?"
As far as I can tell, he made his mark on the world by selling a dot com at the height of the mania.
But boy he sure can market himself.
And maybe that's enough.
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