Bayer Gets Initiative, talent Zoo Gets Naked Again

- Bayer has consolidated its $200 million media buying and planning with Initiative. Previously, OMD handled planning.

- Talent Zoo is re-introducing the Naked Career with Sally Hogshead and the first interview will be with Seth Godin will discuss the industry's need for reinvention.

- Google buys in-game ad firm Adscape. Is there anything Google isn't going to buy?

by Steve Hall    Feb-18-07   Click to Comment   
Topic: Agencies, Games, Podcast   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

So has anybody ever asked the question "why worship Seth Godin?"

As far as I can tell, he made his mark on the world by selling a dot com at the height of the mania.

But boy he sure can market himself.

And maybe that's enough.

Posted by: Special Eric on February 19, 2007 4:12 PM





Stanton Optical


Featured FREE Resource: