Beauty Queen Quotables Make Good Ad Copy
This series of ads by JWT, Bogota promotes CityTV at the expense of beauty queens. The text reads "A beauty contest is about beauty, but you've got to draw the line somewhere."
Well, a pretty girl is a dime a dozen, and pageant girls know that to win a beauty contest they have to seem spotless on the inside too. So they come up with the most robotic, naive responses imaginable, which happen to be really awesome fodder for ads. The quote at left is a response to the question, "Where would you like to travel and why?" And one ad about the pope and Mother Theresa just killed us. Adverbox has more.